Nuance: Web3 Publishing

DeFi has taken the middleman out of finance. Our new partner, Nuance, does the same for the written word.

DeFi has taken the middleman out of finance. Nuance does the same for the written word.

This is a guest post by our new partner, Nuance, which has integrated the Bitfinity Wallet into its platform and provided us with a Premium account. We are delighted to be working closely in various ways with this fantastic project.

We are a long-form content publishing platform (a blogging platform) built 100% on the IC. We aim to disintermediate the publishing industry and allow writers to form a direct financial relationship with their readers. We launch our Premium Article feature this week, which is a step toward this goal (see more here). Our next major milestone will be launching our transition to a DAO (via the SNS) so our community of writers and readers can self-govern.

So, Why Create Nuance?

Writers need a direct relationship with their readers

Problem: Monetization challenges stifle creators: ➔ Bloggers ➔ Novelists ➔ News platforms ➔ Communities ➔ Labels

Solution: Direct reader financing: ➔ Tipping (applause with token credits) ➔ NFT article access ➔ Web3 paywall ➔ Subscriptions ➔ Article bounties

Nuance is an entirely on-chain publishing platform. It applies the benefits of Web 3: Anonymity, self-sovereignty, censorship resistance, community governance & tokenization. . . . . . to a Medium-style content hosting platform.

Product Offering

➔ Publications

◆ A publication offering offers user-defined branding, a landing page, and writer management features

➔ Individual users

◆ Individuals can publish articles to their profile and build a following, experience a Sleek UX, invisible technology, smooth performance, search indexing, log in with Google, custom domains - everything users are used to in Web 2

Market Size

Medium publishes 15MM articles annually.
Engages 100MM monthly readers.
Has 1MM subscribers.
Self-hosted blogs receive 7MM posts daily.
77% of people regularly read blogs online.
Each article and reader represents a range of untapped revenue opportunities.

Revenue

Web 2 incumbent, Medium, pays writers an average $4.32 to $8.19 per 1000 views. Paired with a well-designed token ecosystem & unique monetization options, Nuance can generate considerably more:

➔ Tipping (applause) ➔ NFT article access ➔ Web3 paywall Network effects applied to auxiliary services will provide additional monetization opportunities.

Test Cases

To test our product, we have offered several projects early access:

FastBlocks.com - The world's only news outlet built entirely on-chain.

Infinity Swap - Uses Nuance for the company blog.

SGO Music - Provides personalized blogs for professional musicians.

We are ready to scale

➔ Nuance is in advanced beta

➔ Iterating through test case feedback

➔ Shipping regular updates We have a solid foundation and are ready to scale.

We look forward to giving content creators what they deserve for their work in a brave new world of decentralized ownership and are excited about our partnership with InfinitySwap.

“I have always wanted a web 3-based publishing platform. No offering so far has offered a solution that can compete with Medium, where I currently host content. Now that Nuance offers search indexability I can finally switch.” - Arthur Falls, Podcaster & Blogger